“Harley-Davidson attract motorbike enthusiasts with its image of power, endurance and freedom”
One of the longest-running motorbike manufacturers in the world, Harley-Davidson was founded by Bill Harley and Arthur Davidson in Milwaukee, Wisconsin in the United States. In the release of its first model in 1903, the Harley-Davidson brand has been synonymous with quality.
During its 100-year history, Harley-Davidson has become a legend, its bikes loved by celebrities, entrepreneurs, sports stars and motorbike collectors around the world. Its slogan states: “The Road starts here but never ends”.
In Vietnam, Harley-Davidson has gained a passionate following. Fans fall into two basic categories: those who prize original bikes; and those eager to change bikes’ accessories. The second category is bigger, as riders like to personalize their bikes. Not every part is altered, since this would affect the bike’s beauty and even its safety. But the addition of new mirrors, lights, wheel rims and paint can make a special bike even more extraordinary. Leather saddle bags, new exhaust pipes and a new saddle can change the bike’s look. Some owners are so bold as to add racing stripes, or even to fashion handlebars that resemble deer antlers.
Customizing bikes is a costly and time-consuming pursuit. Therefore, Harley-Davidson also offers one-of-a-kind motorcycles.
Harley-Davidsons always attract attention. Most Harley-Davidson owners love freedom. They often gather in groups or relax with their friends by driving down deserted highways. They are proud to own a prestigious brand.
Owners of these bikes typically choose accessories that are also produced by Harley-Davidson, including clothes, gloves, glasses, helmets and boots. They like rugged, sporty styles like jeans, leather jackets and T-shirts.
“Harley-Davidson motorcycles may be suitable for a wide range of ages, however they are not suitable for everyone”, said Tran Vinh, who owns a Heritage Softail 2004, 1500cc. “The owners’ characters are revealed by the model they drive”, he added.
Driving a Harley-Davidson is a costly and consuming hobby for passionate motorcyclists. This brand has its own culture.